USE CASES
Test them with Runa.
A proposition that reads as good value to the team can read as a price rise to the customer.
Which proposition, framing and price story to launch with — and whether it produces interest rather than suspicion among the customers it is aimed at.
Two or more versions of the launch message against a population built to match the target market, with the intended response defined as the reading and the action you want.
Distortion score per version, the dominant reading of each, where the audience splits, and the segments least likely to take away what you intended.
Announcements are written for the people who already know the context. They are read by people who do not.
Whether to publish an announcement, restructure or policy change as drafted, and which passages need rewriting first.
The draft communication against the internal or external audience it will reach, with the intended response stated as understanding, not approval.
Which parts of the message carry, which invite a reading you did not intend, and the rewrite that closes the gap — with a retest against the same audience.
The hour you have is shorter than the week research needs.
Which of several possible responses to issue, and how much each one costs you with the audiences you cannot afford to lose.
Candidate statements run side by side against the same population, segmented by the groups most exposed to the situation.
A comparison across responses: dominant readings, dispersion, and the segments where each version fails — so the choice is made on evidence rather than instinct.
The same measure is protection to one household and a cut to another.
How to present a policy, regulatory change or public initiative so that the people it is designed to help understand that it is designed to help them.
The policy language against a population built for the affected geography and income structure, with the intended response defined per segment.
Where the reading divides, which groups read it against your intent, and which specific terms are carrying the distortion.
Understanding a message and acting on it are different outcomes.
Which framing of a health, safety, financial or civic message is most likely to produce the behaviour, and where it will not land at all.
Alternative framings against the target population, with the intended response written as a specific action rather than a sentiment.
Stated behavioural intention by segment, the readings that block action, and the segments the campaign is currently failing to reach.
A line that works in one province can invert in the next.
Which message, framing and call to action to put resources behind, and for which audiences.
Competing messages against populations built per target audience, held constant so versions are comparable across runs.
Message-by-message distortion, dominant and fringe readings, segment differences, and the rewrite recommendations to test next.
Tell us the decision you are facing and the audience it depends on, and we will show you what a simulation of it looks like: what it can and cannot tell you, and where in Latin America we can run it today.